He was "the man your man could smell like. An outstretched hand offered us "two tickets to that thing you love," shortly before the tickets magically dissolved into diamonds. Then he was on a horse. The ad amassed , YouTube views in the few short hours after the Super Bowl, and the video continually gained about , views every few hours. Even comments on sites like 4Chan and YouTube were overwhelmingly positive. The video had gone officially viral. Produced by a small team of four writers, a camera crew, and one shirtless actor, each video response maintained the humor level. In 48 hours, Old Spice earned nearly 11 million video views, and gained about 29, new Facebook fans and 58, new Twitter followers. The epic conclusion to the YouTube duel featured time travel, multiple Fabios, and intergalactic balloons.
5 Marketing Lessons From Old Spice
The campaign is also commonly referred to as The Man Your Man Could Smell Like , being the title of the campaign's initial second commercial. The campaign was initially launched to market Old Spice's Red Zone After Hours Body Wash , but has subsequently been expanded to include other products following the success of the initial advertisements. The campaign targets female viewers, despite the product's target market being male, as the company determined that women frequently make purchasing decisions in respect of hygiene products even for male household members. While reciting the monologues, Mustafa progresses through various activities, locations, costumes, and extraordinary situations, all in one uninterrupted take while maintaining constant eye-contact with the camera in a nonchalant demeanor. The advertisements typically feature a surprise ending. In a single uncut shot, Mustafa transitions from a bathroom to a sailboat to riding a horse on the beach, all without pausing his monologue or breaking eye-contact with the camera for more than a moment. The punchline of the commercial is Mustafa's non sequitur final statement: "I'm on a horse", delivered as the camera zooms out to reveal to the viewer that Mustafa is now sitting atop a horse. Allen and Kallman confirmed that the commercial was filmed in a single uninterrupted take  requiring three days of shooting and numerous attempts to achieve a successful take. Minimal computer-generated imagery CGI was used, consisting of overlaying a separately shot artificial hand during the segment where diamonds flow from Mustafa's palm and the body wash rises through the pile of diamonds with a separately filmed shot of the hand.
I still love my Heavenly Father and my Savior. In some cases you can just simply live together with differing religions. This happened to me, and it took me forever to get out of the cult. Your girlfriend might, or maybe IS, going through this. There's this fantasy perpetuated in the religion that if you're good and pure enough, that any man you meet would eventually see the truth and join the church for you.
I clearly stated twice that I severed things with the girl. So marrying a doctor might be ideal for me. Really have to walk in someone's shoes to understand. I am just starting to get a little panicky and upset about this the more I think about it. If all the Mormons truly were the pricks we often claim them to be, then Mormonism would be the perfect punishment for them. After a lot of thought during that relationship with a non-Mormon, I laid out exactly what struggles I was probably going to face: I was worried about my own faith. The thing is I know il always be alone and we'll he's a little older than I am. If you are not old enough to consider marriage, you should be careful about having a serious, exclusive relationship.